Book Launch Party: Brand Management Strategies, With William D’Arienzo
Barnes & Noble at FIT Breezeway between Dubinsky Student Center and Business and Liberal Arts Center, New York City , NY, United StatesWilliam D'Arienzo, facilitator of the Brand Management Experience certificate program in the Center for Continuing and Professional Studies, will celebrate the release of his new book, Brand Management Strategies: Luxury and Mass Markets, published by Bloomsbury. From the Bloomsbury press release: As global economies grow and the cost of doing business increases, the brand is […]