Fashion Over 50: Women’s Self-Images, Shopping Frustrations, and Solutions
Katie Murphy Amphitheatre Pomerantz Art and Design Center, Fashion Institute of Technology, New York City, NY, United StatesThe over-50 fashion market is surging as Generation-X women join their Baby Boomer sisters, swelling an already significant economic niche. Yet this cohort, with its considerable spending power, is often overlooked by the fashion industry and fashion media—a problem exacerbated by shrinking retail selections and the shift to online shopping. How can the industry—and individual […]