Globally Connected @ FIT: Entering India’s Fragrance Market, from Analysis to Launch

Join us for a presentation that highlights a student project focused on India and global cosmetics and fragrance brand management. A team of Cosmetics and Fragrance Marketing students will share what they learned in the course taught by Professor Delphine Horvath and how they applied it to a real-world challenge: expanding a fragrance brand into the Indian market.

The presentation covers a two-part project: first, an in-depth study of India’s market characteristics and potential, and second, the development of a localized strategy to successfully launch a fragrance brand in India. The session also features insights from an industry professional and the FIT librarians who supported the research process.

Cosmetics and Fragrance Marketing students:
Meann Ho, Amir Farsi, Elaine Yang, Litzy Hernandez

Speakers:

• Jodie Kassack, industry professional
• Helen Lane, FIT Library
• Naomi Schwer Bricker, FIT Library
• Delphine Horvath, Associate Professor, Cosmetics and Fragrance Marketing

Globally Connected @ FIT is hosted by the Office of International Programs, History of Art, and the Cultural Fellows.

This virtual event is free and open to the public.