Book Launch Party: Brand Management Strategies, With William D’Arienzo

William D’Arienzo, facilitator of the Brand Management Experience certificate program in the Center for Continuing and Professional Studies,  will celebrate the release of his new book, Brand Management Strategies: Luxury and Mass Markets, published by Bloomsbury.

From the Bloomsbury press release:

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.

Light refreshments will be served.