Biannual FIT X Tracks Licensing Summit

Fashion is entertainment. Licensing is the engine.

Join top executives from fashion, entertainment, retail, and consumer products for a one-day deep dive into how brands are built, extended, and scaled through licensing, culture, and fandom.

HIGHLIGHTS

Licensing Fundamentals, Trends, and Brand Architecture

• Licensing 101 for Students and Emerging Professionals
• Trends in Licensing: What’s Actually Driving Growth
• KEYNOTE: Building Global Brands at Scale (WHP Global)

Fashion, fandom and storytelling

• Building Fashion-First Girls’ Brands (Miraculous)
• Anime × Fashion (VIZ Media)
• Manga as Luxury Storytelling (Kodansha)

From Startup to Scale

• Fireside: From Startup to Scaled Brand Platform

Beauty, Gaming and Cultural Platforms

• Cosmetics and Fragrance Marketing
• Gaming and Toys to Fashion (SEGA / The Toy Book)
• Barbie: From Iconic Doll to Fashion Powerhouse
• Fashion for Teens, Kids and Gen Alpha
• How Hasbro Builds Brands Beyond Toys

Design, Technology and Production

• Cars as Canvas: Automotive × Fashion × Culture
• Fashion in the Age of AI
• Textile Development and Marketing—sourcing, sustainability and surface design
• Print-on-Demand as the New Licensing Engine

Who Should Attend

• Fashion and apparel executives
• Licensing and brand development teams
• Entertainment and IP owners
• Retail and e-commerce leaders
• Designers, students and emerging professionals

This event is free for the FIT community; community members will be asked to present their FIT ID card to enter.

The conference is also open to the public, but a registration fee is required.